A strong vacancy text has never been as important as today. In a tight labor market it is not only important to present a job as interesting as possible. But just as much to write your text in such a way that the right candidates feel addressed. Here you get some simple tips to get you started.

Many see job vacancy texts as an obligation and do not fully utilize the potential. That is why they all look alike: they contain a job title, a brief explanation of the company, a long list of what job requirements and finally what the company has to offer the candidate.

Candidates see these similar job vacancies everywhere, so why not be creative? After all, it is the first point of contact between the candidate and the company and as you know, first impressions last.

1. Provide a creative but clear job title
You can always try to be creative with your job title. This allows you to rise above the many old-fashioned vacancy texts. I am thinking, for example IT wizard. Think about what a company you are and who your target group is to know to what extent you can play with this. It is extremely important that the target group immediately understands what the job title entails. If not, the rest of the vacancy text is a waste of your time.

2. Fall into the house with the door
The first sentence or paragraph often determines whether the candidate will continue reading or not. So think carefully about a strong, appealing opening paragraph that invites you to continue reading. It certainly doesn't hurt to occasionally change or adjust this first paragraph.

3. Let it happen personally
Do not write down a list of all the requirements that you set and the expectations that you have as an employer. You can make this look much more personal with sentences such as 'with your expertise in ... can you ...' or 'you have no problem with it ...'. In this way you ensure that the tasks come across less as obligations, but more as challenges.

4. What's in it for me?
A paragraph with the benefits for the candidate and a list of what the company has to offer seems obvious. Yet that is often forgotten. With this paragraph you can fully convince a candidate that your company is a pleasant place to work and that the candidate's requirements are (more than) met. First focus on the benefits, then on the requirements of the position.

5. How required are the requirements really?
Many companies like to draw up a whole list of requirements in order to find the perfect candidate. Unfortunately, that has a reverse effect. The more requirements you set, the less response you will receive. Think about which requirements are really important and which ones you could possibly drop.
After the interviews, you can still choose the candidate who meets most requirements.

6. State the salary.
Although many companies do not like to release the salary for job interviews, it is certainly worth considering. Almost eight out of ten candidates are looking for the salary in job vacancy texts. It is interesting for them to know whether it is a waste of time to apply or not.

7. A day in the life
Finally, it is nice to describe a typical day in the company for the position in question. What challenges can he face? What time does a working day end? In this way the candidate can immediately form a picture of what his days would look like.

Fall in the door with a personal message, a creative title and an attractive opening paragraph. First discuss what you have to offer a candidate instead of scaring him / her off with job requirements. Give candidates "enthusiasm" to apply to you.