Recruit in the 21ste century requires some imagination and effort. Unfortunately, the time that a vacancy in the Sunday newspaper was sufficient has passed. To reach candidates you have to find new channels. One of the fastest growing channels is social media! 83% of potential candidates are active on Facebook and no less than 40% are active on Twitter. But is that something for you?

It should therefore come as no surprise that 48% of candidates used social media in their search for their most recent job. The big difference between social media and traditional job advertisement is that you can choose who sees your advertisement in social media.

Targeted advertising

If you publish a vacancy via social media, it is possible to show it specifically to the people who match the profile you are looking for! That means that you can select your target audience by education level, job title or interests.

Unfortunately, it is not enough to direct your message to the right audience,
you must also tempt them to read your message.

To really get a reaction to a message via social media, it is necessary to tackle this as digital advertising. If you really want to reach people via social media, you have to pay for it. This is how the algorithms of social media work. It is not because your company has 20,000 followers, that your vacancy will reach these 20,000 people. Use the existing selection options to direct your message to those people you are looking for.

Facebook makes it possible to advertise by region, interests, functions ... LinkedIn is more focused on higher educated people. Here you can even select the number of years of experience, specific qualifications, skills, previous employers ...

Both active and passive candidates

Reach more candidates. Targeted advertising on social media allows you to reach the passive candidate as well as the active seeker. Only 20% of the active population is actively looking for a new job through the traditional channels, such as job boards, interim offices, the Sunday newspaper ...

50% of the active people indicate that they will consider another job but are not actively looking. By advertising on social media you reach these people in their privacy, free time and you get the opportunity to get their attention. Make sure that your message is attractive and invites you to read!

By recruiting via social media you can therefore look for the profile that you are looking for in a much more targeted way. You also reach both active and passive candidates, so you have a large selection of candidates. And finally: The advertising costs of social media are a lot lower than many other channels.

No digital marketer at home? No problem, we take care of that. With the press of a button you have started your social media campaign, it can be as simple as that.

So what are you waiting for? Start advertising with social media with Joboxx today!