The internet is full of articles, tips and tricks to prepare the perfect letter of application. But how to set up the perfect vacancy? Not that. We are now changing this!

To create an attractive vacancy you have to view it as marketing. This also brings you to the AIDA model. This model is used by all marketers to start a perfect advertising campaign. Well, your vacancy is also advertising! AIDA stands for Attention - Interest - Desire - Action. These are the phases that your candidate must go through in order to ultimately apply.

In the first phase, your vacancy needs to attract attention. If a candidate reads the title, you have already lost them. Drawing attention is therefore very important. Be clear that your perfect candidate is being addressed by the function.

The next step is interest: Be concrete and straightforward. What are the tasks? What should a candidate be able to and may not be able to do? Make sure that your vacancy is not filled with flat concepts. Be different. Also, don't be too demanding: a laundry list of characteristics that a candidate must meet deteres. Only list the ones that are essential.

You already have the candidate's attention and interest. It is now important to motivate them to apply for you too. What do you have to offer them? Wages and employment conditions are an important aspect here, but corporate culture is also a determining factor here! This is also a part of your employer brand that you have to put forward. A candidate must choose you as an employer.

The last thing you want is for the candidate to take action and apply! A clear call-to-action at the end is necessary. Joboxx makes this very easy, with a simple push of a button the candidate can apply. After this, it can easily follow the process via its mobile app.

Finally, some tips if you are going through the 4 steps:

  • Be clear, concrete and consistent
  • Be short and to the point
  • Be flexible, do not ask too much
  • Be honest
  • Be creative