It is a widely used term in the 21st century, and yet companies often do not know how to start it. Employer brand is much more than some nice words.

"Employer brand is gaining an authentic and distinctive preference position and retaining it as an employer in the mindset of (potential) employees and their influencers. With the aim of attracting and retaining the right employees. " 

Good employer branding starts with identifying distinguishing company values ​​and propagating them in a consistent and credible way. So that both existing and new employees like to work at your company and you can select the best talents for successful business operations.

A clear vision

In addition to these corporate values, it is also important that candidates have a clear vision of what life in the office looks like. This is possible by sharing photos and videos of the company! In Joboxx we make it very easy to do this. You can upload photos in a few clicks, but also the tagline of your company and even upload a nice video!

By spreading your employer brand in this way, potential candidates become aware of the culture in your company. This makes them more inclined to come into contact. This is important for passive candidates who are not actively looking for a new job. In the war for talent, both recruiters and candidates are looking for the best. People no longer accept the job, but are looking for an employer that adds value to their professional and personal life.

Young talent is very sensitive to employer branding! People under the age of 40 are 61% more likely to link their employment level with the employer brand.

Better people for less money

In organizations with a strong employer brand, the average cost per hire is twice as low as in companies with a moderate employer brand. Here it is necessary for candidates to get a pay raise or additional benefits before they leave their current position for your company.

For a company with a strong global brand, the conversion premium for attracting candidates is much lower. It therefore reduces costs, but it also helps to retain talents.